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In the concept stage, ideas are turned into project prospects. Projectized Pipeline supports the creation Campaigns to generate leads. A Campaign can be a marketing campaign or business trip aimed at gathering new clients, or a feasibility study for internally driven projects.
Leads can be potential clients, projects, products or process improvement initiatives. Projectized Pipeline is a collaborative system, where relevant stakeholders can give their input into the project selection process. Based on information gathered, promising leads are developed into concrete project ideas with a vision statement, expected ROI and budget. These are known as prospects.
Using Projectized Pipeline's built-in analysis tools, prospects are evaluated on their merits and alignment with the organization's strategic goals, and the best prospects are approved to proceed to the development stage.
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